Pure: Innovative Packaging Design for Aqua Pet Water Fountain

Revolutionizing Pet Product Packaging with Artistic Appeal

The Pure design team aimed to create packaging that not only showcases the product but also captivates consumers with its artistic characteristics. To achieve this, the designers utilized a two-dimensional pattern of the five sides of the product, resulting in a unique and eye-catching design. The gradual blue color scheme evokes thoughts of clean, flowing water, reinforcing the product's purpose.

What sets the Pure series packaging apart is its emphasis on the product's characteristics. Blue, symbolizing water, and white, symbolizing purity, are the main colors used in the design. This deliberate choice not only aligns with the product's purpose but also creates a cohesive and visually appealing packaging experience.

The realization of the Pure series packaging involved the use of Clay Coated News Back (CCNB) cover with ivory board and dumb film, as well as Pearl cotton and Art Paper. These materials were carefully selected to ensure durability and visual impact, enhancing the overall presentation of the product.

Measuring at 300 mm x 210 mm x 220 mm, the Pure series packaging perfectly accommodates the Aqua pet water fountain, providing a secure and aesthetically pleasing enclosure.

In November 2020, the product was officially launched and made available for sale in the TMALL flagship store in China. Since then, the Pure series packaging has gained international recognition and is now being shipped to eight countries, including the United States, the United Kingdom, Canada, Japan, France, Germany, Spain, and Italy, through the Amazon Laika Store.

The Pure series packaging is the result of extensive research and a commitment to improving pet products worldwide. The Aqua pet water fountain, with its continuous supply of filtered and sterilized clean water, alleviates the burden on pet-owning families, especially during the ongoing pandemic.

Overcoming the challenge of visually representing the product while maintaining artistic characteristics, the Pure design team successfully presented the five-angle two-dimensional silhouette of the Aqua pet water fountain directly to consumers. This innovative approach not only showcases the product's unique design but also enhances the overall consumer experience.

With its attention to detail and commitment to excellence, the Pure series packaging extends its design elements to the accessory consumables and instructions of the Aqua pet water fountain, creating a cohesive and visually appealing product line.

The Pure series packaging, designed by Ouzhu Huang and Qinjie Lu, has been recognized for its outstanding design. It was awarded the Iron A' Design Award in 2021, a prestigious accolade that celebrates well-designed, practical, and innovative creations that meet professional and industrial requirements. This recognition highlights the packaging's integration of industry best practices, competent technical characteristics, and its contribution to a better world.

Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020; All Images Renderer Jiaqian Feng, 2020